Every dedicated Berger product identity has one canonical URL under /berger-product/<slug>/. Legacy compatibility pages remain outside the primary product namespace.
Every dedicated Berger product identity carries Product JSON-LD with Berger Paints as the brand. Variant-level specifications are not invented when the manufacturer source does not support them.
Primary indexable routes belong in the sitemap. Legacy /enriched/ compatibility routes remain excluded from the sitemap.
The current Berger sitemap establishes catalogue identity. Exact manufacturer product pages are preferred for technical claims. Berger's current sitemap currently exposes waterproofing, interior/exterior coatings, textures, roof/floor coatings, putty/cement paint, primers, enamels, wood finishes and DIY categories. citeturn0search0
Waterproofing is not treated as one generic paint category. Berger itself recommends root-cause inspection and professional application for waterproofing systems, especially where warranty validity depends on correct technique. citeturn0search7
Primer recommendations remain surface-specific: interior wall, exterior wall, cement/masonry, metal, wood and special-purpose systems are kept distinct. citeturn0search4
Berger namespace is structurally audited and ready for freeze. Future manufacturer catalogue changes should enter through the same identity → evidence → duplicate → canonical → schema → sitemap pipeline.
Use dedicated pages for products, brands, services, local information and technical guidance. Manufacturer-specific claims remain source-gated; customer reviews are treated as experience evidence rather than technical proof.