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AI Search Governance & Content Quality Policy
Content quality
- Write for customer questions first, not keyword repetition.
- Use clear headings and concise answer blocks.
- Keep important facts current.
- Link claims to appropriate evidence.
Entity consistency
- Keep the business name, address and phone consistent.
- Keep manufacturer/product identities exact.
- Do not merge brands or products because names look similar.
Technical evidence
- Exact manufacturer source required for manufacturer-specific technical claims.
- Unknown values remain source-gated.
- Never fabricate coverage, dilution, drying, warranty, pack size or test results.
Trust
- Customer reviews describe experience, not technical performance certification.
- Original research must disclose methodology and limitations.
- Third-party mentions must be genuine.
Measurement
Track mentions, citations, cited pages, topic gaps and source opportunities separately. A brand can be mentioned without its website being cited, and a website can be cited without the brand being named.
AI Visibility Benchmark · Citation Opportunities · Research Lab
AI-search ready knowledge layer
Evidence-first information
Use dedicated pages for products, brands, services, local information and technical guidance. Manufacturer-specific claims remain source-gated; customer reviews are treated as experience evidence rather than technical proof.